Posts in Tag

Leadership

This is a work-related piece that was published a while ago, and I’m reposting it in its entirety here for those interested in the subject. Marketing is a profession that requires its practitioners to be fluid and nimble. The constant pursuit of new ideas and hot trends, and the ability to work with and adapt to various industries are essential traits. Oh sure, sometimes we marketers can get carried away by new gadgets and shiny tools. But we know that our value rests in the ability to spot behaviour patterns

On creativity

We need to dispose of the notion that divides people into those who are born creative and those who are not. Creativity, like beauty, is subjective. It is not a profession, or a personality trait found among one group. It is also a duplicitous concept, seeking to flatter originality while cautioning against unorthodoxy. No industry has the monopoly on creativity. I know this first-hand, having worked with a wide variety of people: be it artists, researchers, musicians, exporters, importers, art directors, diplomats, bureaucrats, scientists, cooks, accountants, tech founders, educators, sheep

A while ago in a dark and windowless office, I printed off a few emails and collected post-it notes containing words of gratitude that clients had sent my way when I worked on their projects. I stuck the collection to the back of my door and called it a “win wall.” Little by little, these post-its multiplied, the print-outs stacked on top of one another, and passersby began to ask questions about this colourful wall of paper. With time, my colleagues started adding their own win-filled notes until our win

Latest Stories

Search stories by typing keyword and hit enter to begin searching.