If you want people to buy into your idea, talk plainly. When people spend more time trying to understand what you are saying instead of thinking about what you are saying, you lose. That’s how many a good idea die. Clever people are not those who seek validation by demonstrating the complexity of their thinking. They’re the ones who simplify the complex, and make it easy for every one around to understand. Be plain.
This is a work-related piece that was published a while ago, and I’m reposting it in its entirety here for those interested in the subject. Marketing is a profession that requires its practitioners to be fluid and nimble. The constant pursuit of new ideas and hot trends, and the ability to work with and adapt to various industries are essential traits. Oh sure, sometimes we marketers can get carried away by new gadgets and shiny tools. But we know that our value rests in the ability to spot behaviour patterns
We need to dispose of the notion that divides people into those who are born creative and those who are not. Creativity, like beauty, is subjective. It is not a profession, or a personality trait found among one group. It is also a duplicitous concept, seeking to flatter originality while cautioning against unorthodoxy. No industry has the monopoly on creativity. I know this first-hand, having worked with a wide variety of people: be it artists, researchers, musicians, exporters, importers, art directors, diplomats, bureaucrats, scientists, cooks, accountants, tech founders, educators, sheep
A while ago in a dark and windowless office, I printed off a few emails and collected post-it notes containing words of gratitude that clients had sent my way when I worked on their projects. I stuck the collection to the back of my door and called it a “win wall.” Little by little, these post-its multiplied, the print-outs stacked on top of one another, and passersby began to ask questions about this colourful wall of paper. With time, my colleagues started adding their own win-filled notes until our win