If you want people to buy into your idea, talk plainly. When people spend more time trying to understand what you are saying instead of thinking about what you are saying, you lose. That’s how many a good idea die. Clever people are not those who seek validation by demonstrating the complexity of their thinking. They’re the ones who simplify the complex, and make it easy for every one around to understand. Be plain.
This is a work-related piece that was published a while ago, and I’m reposting it in its entirety here for those interested in the subject. Marketing is a profession that requires its practitioners to be fluid and nimble. The constant pursuit of new ideas and hot trends, and the ability to work with and adapt to various industries are essential traits. Oh sure, sometimes we marketers can get carried away by new gadgets and shiny tools. But we know that our value rests in the ability to spot behaviour patterns
Don’t wait for things to get bad before you decide to leave. Don’t run away from your own life when parts of it feel broken or scattered.
A while ago in a dark and windowless office, I printed off a few emails and collected post-it notes containing words of gratitude that clients had sent my way when I worked on their projects. I stuck the collection to the back of my door and called it a “win wall.” Little by little, these post-its multiplied, the print-outs stacked on top of one another, and passersby began to ask questions about this colourful wall of paper. With time, my colleagues started adding their own win-filled notes until our win
In the pursuit of understanding one’s purpose in life, we often assign meaning and value to our work based on popularized and widely accepted definitions of worth and success. As a result, goals often end up being things like eradicating hunger, disease and injustice, being recognized as the best in our field, or earning a top-figure income. Measures of success like those send a message: our work needs to have a big, significant, and visible impact to matter. Otherwise, we’re underdeveloped and haven’t reached our potential – we set the
The Ingenious Gentleman Don Quixote of La Mancha is Cervantes’ powerful story about an unrealistic idealist. The main character, Quixote, is mostly well-intentioned but often misguided when trying to rescue the world from itself. He is also at times a disturber of the peace who unwittingly (and only occasionally) manages to do some good. One of the ideas behind the book is that morality, tradition, and courage are not universal in their definition. The story also warns those who take up causes in the name of virtue about the damage
I’ve been thinking “in Rothko” lately.I find myself stuck on Rothko’s “pockets of silence” idea, though less in the context of art and more in terms of the information-abundant and creatively productive world many of us choose to live in.