On creativity

It’s high time we stopped looking at creativity in the most uncreative way. Click To Tweet

We need to dispose of the notion that divides people into those who are born creative and those who are not.

Creativity, like beauty, is subjective. It is not a profession, or a personality trait found among one group. It is also a duplicitous concept, seeking to flatter originality while cautioning against unorthodoxy.

No industry has the monopoly on creativity. I know this first-hand, having worked with a wide variety of people: be it artists, researchers, musicians, exporters, importers, art directors, diplomats, bureaucrats, scientists, cooks, accountants, tech founders, educators, sheep herders, writers, actors, economists, mixologists, professors, chocolatiers, farmers, code developers, policy wonks, lawyers, surgeons, or tailors. All were deeply creative, yet many were reluctant to describe their work as such, instead relegating that adjective to select professions – like mine (marketing). But a skilled butcher is just as fascinating to watch as an orchestra conductor, a traffic warden, a teacher in a classroom, or a nurse at work.

We are all born creative; we create when we translate our thoughts from internal monologues and feelings to ideas or expressions that can be detected by those around us. A string of running code can have a profound impact on the viewer, as could a kaleidoscope of pigmented oil strewn across a canvas, a hypothesis proposed, or a complex ledger that beautifully concludes with a single number. It’s all in the eye of the beholder.

If you’re curious, my experiences tell me the least creative individuals are those who parrot stereotypes, and believe an industry, sector, geographic region, office layout, or attire is indicative of the flow of creativity that can be expected.

The point is: You are creative – regardless of what you do, where you live, how you dress, or what you say. You greatly enrich the human condition with anything you do, even if you don’t see that yet.  Don’t follow a painfully limiting way of defining creativity, it does damage to yourself as well as the future of many professions. Plus, it’s more than likely that an advertiser was responsible for that definition in the first place.

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