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writing

This is a work-related piece that was published a while ago, and I’m reposting it in its entirety here for those interested in the subject. Marketing is a profession that requires its practitioners to be fluid and nimble. The constant pursuit of new ideas and hot trends, and the ability to work with and adapt to various industries are essential traits. Oh sure, sometimes we marketers can get carried away by new gadgets and shiny tools. But we know that our value rests in the ability to spot behaviour patterns

On creativity

We need to dispose of the notion that divides people into those who are born creative and those who are not. Creativity, like beauty, is subjective. It is not a profession, or a personality trait found among one group. It is also a duplicitous concept, seeking to flatter originality while cautioning against unorthodoxy. No industry has the monopoly on creativity. I know this first-hand, having worked with a wide variety of people: be it artists, researchers, musicians, exporters, importers, art directors, diplomats, bureaucrats, scientists, cooks, accountants, tech founders, educators, sheep

A while ago in a dark and windowless office, I printed off a few emails and collected post-it notes containing words of gratitude that clients had sent my way when I worked on their projects. I stuck the collection to the back of my door and called it a “win wall.” Little by little, these post-its multiplied, the print-outs stacked on top of one another, and passersby began to ask questions about this colourful wall of paper. With time, my colleagues started adding their own win-filled notes until our win

In the pursuit of understanding one’s purpose in life, we often assign meaning and value to our work based on popularized and widely accepted definitions of worth and success. As a result, goals often end up being things like eradicating hunger, disease and injustice, being recognized as the best in our field, or earning a top-figure income. Measures of success like those send a message: our work needs to have a big, significant, and visible impact to matter. Otherwise, we’re underdeveloped and haven’t reached our potential – we set the

Today is International Women’s Day. As my business grows and I meet new people, I get asked about the role gender plays in running a business, and the difficulties and obstacles I face as a woman in the workplace. The answer I usually offer is that when it comes to business, I don’t want to define my entire work philosophy around my being a woman. I focus on my work as an individual who gets compared to peers regardless of sex. That said, my gender has a profound effect on

Several weeks ago, a friend was having a hard time following some personal and professional letdowns. She asked a very simple and poignant question: “How come no one fights for us?” I had no answer for her, and a defeatist sentiment permeated my skin and sat heavy on my heart for weeks. The haunting possibility that she was right kept me awake for some nights. I started looking closely at everyone around me to see if any of them could be my “great defender” – a coworker siding vocally with

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