Put plainly

If you want people to buy into your idea, talk plainly.

When people spend more time trying to understand what you are saying instead of thinking about what you are saying, you lose. That’s how many a good idea die.

Clever people are not those who seek validation by demonstrating the complexity of their thinking. They’re the ones who simplify the complex, and make it easy for every one around to understand.

Be plain.

This is a work-related piece that was published a while ago, and I’m reposting it in its entirety here for those interested in the subject.

Marketing is a profession that requires its practitioners to be fluid and nimble. The constant pursuit of new ideas and hot trends, and the ability to work with and adapt to various industries are essential traits. Oh sure, sometimes we marketers can get carried away by new gadgets and shiny tools. But we know that our value rests in the ability to spot behaviour patterns in any group (or demographic) and act quickly on any opportunities.

In my case, acquiring practical marketing skills meant working with businesses in a variety of industries, in the private and public sectors, here and abroad. In addition to focused professional development, this exposure to a broad spectrum of corporate cultures and business practices gave me insights into what makes entities successful.

Strong leaders do not apologize for a vision or an ideology

Reluctant leaders, or those who do not explicitly-state their raison d’être, cannot generate the passion needed to fuel their employees. Knowledge workers rely on inspiration as a source of energy to work on endeavors that may never see the light of day. This is why TED talks are so popular, and why cubeland is speckled with black and white printouts of Steve Jobs quotes. The absence of drive and charisma in a leader has real effects on productivity and morale.

Whether you’re in a position commanding five or 500 employees, it’s crucial that you communicate the ideas and feelings that make you work as hard as you do. If we can look up to someone who genuinely believes in the significance of the work they do, we are less likely to be cynical about our own output.

Poor communication buries great ideas

I have seen many interesting initiatives go belly-up because of poor communication. Objectives were unclear, goals were excessive in jargon, and calls for action were absent. Worse, I’ve seen fantastic campaigns flop almost immediately because of the seemingly impersonal and flat communication delivered from those meant to lead the charge.

It is not up for one individual or group to take the blame for poor communication, rather, we should collectively admit that over the last few years we have moved away from personable communication tactics. As a result, our sentiments are unclear, our intentions misunderstood, and our efforts wasted. It’s a bad habit, and we need to break it.

It will take some time to move away from the detached tones and passive voices, but once you learn to speak with people using any medium of your choice, you’ll start receiving exactly what you’ve asked for, and then some.

Write in the manner you want to be written to; state your intention clearly, reveal your vulnerabilities readily, and add your own personal style and tone that communicate what you stand for. Your words have the power to leave an impression that lasts long after you’ve left the building.

To have honest conversations, leave the office

Taking someone out of their comfortable space and introducing them to an external environment naturally causes them to change their behaviour. The absence of their familiar surroundings (like furniture, cubicle spaces, and such) temporarily removes the difference in rank, making the power balance less visible. In a coffee shop, for example, you are both paying customers who are equal in the eyes of everyone else around

This little time away from the office will lead — with time — to an exchange of direct feedback and valuable insights that could make a difference for your business.

Sometimes, the best way to let progress happen is to step aside

A friend once remarked that a leader’s role is not that of a cheerleader for change and innovation. They’re too busy and expensive for this. Instead, a leader’s duty is to consciously avoid becoming a barrier.

In large enough organizations, there is a surplus of fresh ideas and approaches that could make the business more efficient, decrease costs, or improve morale. Take a step back and observe the clusters that have the motivation and willingness to try new ideas and generate change and innovation naturally. Provide your insights on how to best align these endeavours with business goals or objectives, and share the risks and hesitations you may have openly before too much work has gone into any one initiative, then pull back.

This is also important: don’t try to get everyone else in the organization on all these new experiments and outbursts of creativity. Laggards will arrive eventually, and naysayers may be entirely out of reach. Which brings me to …

Some people just don’t care, and there ain’t nothing you can do about that

People accept employment offers for a large number of reasons. Some want to change the world, others want a steady paycheque and a good dental plan.

Any group is guaranteed to have employees who are invested in the 9 to 5 stretch only. Their ideas, hopes, aspirations and passions lay elsewhere, and that’s absolutely fine. These are the steady doers who can be relied upon to deliver constantly, without any drama. If you chase after them to join every new initiative in the organization, you may lose them entirely. Or, you could generate a wave of dislike and negativity that will hurt your efforts in the long run. This group keeps operations going while the ideologists are busy creating new work streams.

On creativity

It’s high time we stopped looking at creativity in the most uncreative way. Click To Tweet

We need to dispose of the notion that divides people into those who are born creative and those who are not.

Creativity, like beauty, is subjective. It is not a profession, or a personality trait found among one group. It is also a duplicitous concept, seeking to flatter originality while cautioning against unorthodoxy.

No industry has the monopoly on creativity. I know this first-hand, having worked with a wide variety of people: be it artists, researchers, musicians, exporters, importers, art directors, diplomats, bureaucrats, scientists, cooks, accountants, tech founders, educators, sheep herders, writers, actors, economists, mixologists, professors, chocolatiers, farmers, code developers, policy wonks, lawyers, surgeons, or tailors. All were deeply creative, yet many were reluctant to describe their work as such, instead relegating that adjective to select professions – like mine (marketing). But a skilled butcher is just as fascinating to watch as an orchestra conductor, a traffic warden, a teacher in a classroom, or a nurse at work.

We are all born creative; we create when we translate our thoughts from internal monologues and feelings to ideas or expressions that can be detected by those around us. A string of running code can have a profound impact on the viewer, as could a kaleidoscope of pigmented oil strewn across a canvas, a hypothesis proposed, or a complex ledger that beautifully concludes with a single number. It’s all in the eye of the beholder. Continue Reading

There are moments in life when we find ourselves running away from something or someone as a solution to an undesirable situation. We take new jobs to replace horrible bosses, orchestrate dates with the next available distraction, occupy ourselves by being in a constant state of “busy.” That way, we don’t have to stand up and face the ugliness that is disappointment, heartbreak, frustration, rejection…

On the one hand, to run away from the disagreeable or uncomfortable is to surrender control over your life choices, to open the door to regret and disenchantment. It solves nothing, merely delays the inevitable but necessary pain of dealing with the unpleasant.

On the other, running towards an idea, a job, a person, a calling, a dream… is an entirely different matter. It’s a leap forward that is driven by hope, excitement, and passion. It’s the sensation of your heart skipping a beat, the tingling feeling of butterflies in your stomach, the energy you feel when all you see before you is a world full of saturated colours and delicious scents.

Don’t wait for things to get bad before you decide to leave. Don’t run away from your own life when parts of it feel broken or scattered. Stand tall and look towards the future, your future. One minute from now, five months, a year. Think about where you want to be. And then go forward, towards.


A while ago in a dark and windowless office, I printed off a few emails and collected post-it notes containing words of gratitude that clients had sent my way when I worked on their projects. I stuck the collection to the back of my door and called it a “win wall.”

Little by little, these post-its multiplied, the print-outs stacked on top of one another, and passersby began to ask questions about this colourful wall of paper. With time, my colleagues started adding their own win-filled notes until our win wall could no longer be contained to my door. It moved into the hallway and continued to take off from there from there.

More than a wall: it’s a state of mind

I’ve started several win walls since then, and have observed similar behaviours happening each time. Win walls became central gathering points for a team, sparking positive conversations and lifting overall morale. They acted as a barometer for an office’s emotional well being, helping both managers and employees see tangible indicators of how people were feeling week to week.

These win walls were the unofficial cheerleader of the office: they helped us emphasize the positive things in life and build a sense of momentum, an effect that was especially valuable when project deadlines seemed impossible, tempers flew high or motivation was low. Seeing the wins on the wall helped decrease the sense of powerlessness and frustration one might have felt on a particularly challenging day. Continue Reading

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