This is a work-related piece that was published a while ago, and I’m reposting it in its entirety here for those interested in the subject.

Marketing is a profession that requires its practitioners to be fluid and nimble. The constant pursuit of new ideas and hot trends, and the ability to work with and adapt to various industries are essential traits. Oh sure, sometimes we marketers can get carried away by new gadgets and shiny tools. But we know that our value rests in the ability to spot behaviour patterns in any group (or demographic) and act quickly on any opportunities.

In my case, acquiring practical marketing skills meant working with businesses in a variety of industries, in the private and public sectors, here and abroad. In addition to focused professional development, this exposure to a broad spectrum of corporate cultures and business practices gave me insights into what makes entities successful.

Strong leaders do not apologize for a vision or an ideology

Reluctant leaders, or those who do not explicitly-state their raison d’être, cannot generate the passion needed to fuel their employees. Knowledge workers rely on inspiration as a source of energy to work on endeavors that may never see the light of day. This is why TED talks are so popular, and why cubeland is speckled with black and white printouts of Steve Jobs quotes. The absence of drive and charisma in a leader has real effects on productivity and morale. Continue Reading

On creativity

It’s high time we stopped looking at creativity in the most uncreative way. Click To Tweet

We need to dispose of the notion that divides people into those who are born creative and those who are not.

Creativity, like beauty, is subjective. It is not a profession, or a personality trait found among one group. It is also a duplicitous concept, seeking to flatter originality while cautioning against unorthodoxy.

No industry has the monopoly on creativity. I know this first-hand, having worked with a wide variety of people: be it artists, researchers, musicians, exporters, importers, art directors, diplomats, bureaucrats, scientists, cooks, accountants, tech founders, educators, sheep herders, writers, actors, economists, mixologists, professors, chocolatiers, farmers, code developers, policy wonks, lawyers, surgeons, or tailors. All were deeply creative, yet many were reluctant to describe their work as such, instead relegating that adjective to select professions – like mine (marketing). But a skilled butcher is just as fascinating to watch as an orchestra conductor, a traffic warden, a teacher in a classroom, or a nurse at work.

We are all born creative; we create when we translate our thoughts from internal monologues and feelings to ideas or expressions that can be detected by those around us. A string of running code can have a profound impact on the viewer, as could a kaleidoscope of pigmented oil strewn across a canvas, a hypothesis proposed, or a complex ledger that beautifully concludes with a single number. It’s all in the eye of the beholder. Continue Reading

There are moments in life when we find ourselves running away from something or someone as a solution to an undesirable situation. We take new jobs to replace horrible bosses, orchestrate dates with the next available distraction, occupy ourselves by being in a constant state of “busy.” That way, we don’t have to stand up and face the ugliness that is disappointment, heartbreak, frustration, rejection…

On the one hand, to run away from the disagreeable or uncomfortable is to surrender control over your life choices, to open the door to regret and disenchantment. It solves nothing, merely delays the inevitable but necessary pain of dealing with the unpleasant.

On the other, running towards an idea, a job, a person, a calling, a dream… is an entirely different matter. It’s a leap forward that is driven by hope, excitement, and passion. It’s the sensation of your heart skipping a beat, the tingling feeling of butterflies in your stomach, the energy you feel when all you see before you is a world full of saturated colours and delicious scents.

Don’t wait for things to get bad before you decide to leave. Don’t run away from your own life when parts of it feel broken or scattered. Stand tall and look towards the future, your future. One minute from now, five months, a year. Think about where you want to be. And then go forward, towards.

 

A while ago in a dark and windowless office, I printed off a few emails and collected post-it notes containing words of gratitude that clients had sent my way when I worked on their projects. I stuck the collection to the back of my door and called it a “win wall.”

Little by little, these post-its multiplied, the print-outs stacked on top of one another, and passersby began to ask questions about this colourful wall of paper. With time, my colleagues started adding their own win-filled notes until our win wall could no longer be contained to my door. It moved into the hallway and continued to take off from there from there.

More than a wall: it’s a state of mind

I’ve started several win walls since then, and have observed similar behaviours happening each time. Win walls became central gathering points for a team, sparking positive conversations and lifting overall morale. They acted as a barometer for an office’s emotional well being, helping both managers and employees see tangible indicators of how people were feeling week to week.

These win walls were the unofficial cheerleader of the office: they helped us emphasize the positive things in life and build a sense of momentum, an effect that was especially valuable when project deadlines seemed impossible, tempers flew high or motivation was low. Seeing the wins on the wall helped decrease the sense of powerlessness and frustration one might have felt on a particularly challenging day. Continue Reading

In the pursuit of understanding one’s purpose in life, we often assign meaning and value to our work based on popularized and widely accepted definitions of worth and success. As a result, goals often end up being things like eradicating hunger, disease and injustice, being recognized as the best in our field, or earning a top-figure income.

Measures of success like those send a message: our work needs to have a big, significant, and visible impact to matter. Otherwise, we’re underdeveloped and haven’t reached our potential – we set the bar too low. The message is that when we fall short of those goals, we must keep going forward and (hopefully) upward.

Or does it?

Maybe what we need to do instead is acknowledge that our actions, every day, have a ripple effect not only on those immediately around us, but on our communities, cities, and environments. When we chase absolute successes (like getting bought out by Facebook or winning a Pulitzer), we define our purpose in life by scales that fail to value the small-but-mighty micro-influences we can and do have.

You don’t need to wait for accolades from your idols to feel proud of your work, or for overt acts of gratitude to feel valuable. We’re too often blind to the true positive impact we have on those we interact with for one minute, one year, one lifetime. Our lofty goals left unachieved, we underreport our value to ourselves and those around us because we missed the mark on the yardstick – never mind the progress we made.

Maybe that’s what we need to change. Continue Reading

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